A New Paradigm of Semantic Privacy-first DID Protocol
Branche aims to create a semantic privacy DID protocol to achieve higher value user privacy protection and data transactions. This whitepaper will provide detailed information on Branche's technical architecture, user profile generation, data authorization, and benefit acquisition.
Branche's core technologies include semantic privacy decentralized identification (DID) protocol and AI browser plugins. Through the DID protocol, Branche will achieve decentralized data management, providing a higher degree of privacy protection. The AI browser plugin can help users automatically capture their own interaction behavior and knowledge graphs, further forming their own user profile.
In Branche, users can authorize their data through zero-knowledge proof (ZK) to obtain certain benefits. This data authorization method not only ensures user data privacy but also allows users to benefit from it.
In summary, Branche is dedicated to providing users with a highly private, decentralized, and potentially valuable data engine.
To help people retake personal data soveignity and empower users with personal AI with personal data.
Branche aims to create a semantic privacy DID protocol, hoping to help users regain autonomy and choice over their data. In the world that Branche hopes to create, everyone has true control over their data and can choose whether to authorize their data or revoke data permissions at any time, while also obtaining benefits through authorized data access.
At the individual level, Branche aims to help users turn their data into a user-defined, personal AI assistant (the second brain or VA), which can assist users in message recommendation, filtering, and processing. These are services that were previously controlled by large corporations and were unable to be personalized, but often have the most significant impact on individual autonomy.
Additionally, through our underlying data protocol, we aim to introduce zero-knowledge proof applications into the web2 world, creating a seamless web3, semantic web of data-as-identity. By using zero-knowledge proofs, we aim to create a new social contract, reducing trust costs, verification costs, and performance costs, ultimately providing identity-programmability for network states.
The core advantages of the Branche protocol are three-fold: "semantic, zero-knowledge, and permissionless". We are building an internet protocol with the following specific meanings and characteristics:
The core advantages of Branche AI lie in three main features: "personalization, autonomy, and versatility". We are building an AI that is unique to each user, with the following specific meanings and features:
The Branche protocol's data engine is designed to be decentralized with the use of zero-knowledge (ZK) technology. This technology allows for each piece of data to be digitized and have proof of data generation uploaded to Mina through Snarky. This approach offers several advantages, including:
Let's explore an example to understand the concept better. Consider an advertiser who is interested in finding user data of females who use web3 in China. With the use of zkPoH, the advertiser can be assured of the historical proof of the data and the existence of its owners. The subsequent interaction can also confirm that the interaction object is the rightful owner of the data through proof. However, the advertiser cannot know who the owner is due to the privacy-preserving features of zkPoD. This feature ensures that the advertiser does not need to pay before reaching the other party, enabling a new transparent yet private data engine. These privacy-enhancing features are critical in many areas, including finance, healthcare, and personal data management.
In summary, the Branche protocol's use of zero-knowledge proof (ZKP) technology and off-chain smart contracts helps to achieve a decentralized data engine that is lightweight, private, and efficient in processing data. This is because the ZKP technology ensures that data can be verified without revealing any information about it, thus enhancing the privacy protection. In addition, the off-chain smart contracts allow for faster and cheaper data processing, which makes the protocol more efficient. Overall, the combination of these technologies makes the Branche protocol a promising solution for decentralized data storage and management, with potential applications in various industries such as finance, healthcare, and supply chain management.
The core architecture of Branche consists of "Apps, DataPod, PKM, DMP, ZK-Provider, AI-Provider, Extensions", each responsible for the following functions:
Branche's AI browser extension is Branche's first PoC product, aimed at demonstrating the potential of Branche. The Branche AI extension helps users crawl key information in the browser (Html, DOMevents, Content) in real-time for parsing and extracts key interactive behavior data and knowledge graphs through LLM. We will standardize a series of commonly used internet platform parsing and provide more website parsing for developer ecosystem users in the future as curators to capture more key information and help us set more tracking points and participate in data revenue sharing.
Self-owned identity portraits help users create their own digital identities, which exist independently on any platform and are not controlled by any platform data. In the increasingly semantically ecological self-owned identity portrait, it will support more verification scenarios that were previously "offline/inefficient".
Using ZK technology can achieve secure data sharing by granting access to specific data without sharing the entire dataset. Users can prove their ownership of specific identities or attributes through generated VCs, allowing them to selectively disclose specific shared data without sharing their entire identity. ZK technology allows users to prove that they have the right to access certain data without revealing the content of that data to third parties. By using these technologies together, users can be authorized to access specific data without revealing the entire dataset.
Currently, Branche is in its early stage and the technology selection as well as the ecosystem has not been determined. We are currently open to any ecosystem and Branche will greatly improve its scalability, making it applicable to more ecosystems in the future. Branche has already collaborated with dozens of Web3 projects to jointly build the Branche ecosystem and data privacy engine in the future.
Branche is committed to creating an open, private, and imperceptible Web3 data engine, reducing the cost of entry for Web2 users. If you are interested in partnering with us, please contact contact@branche.ai.
We believe that the world is getting better little by little. Even if we just pull the world back a little bit from the disgusting end, it is something we hope to achieve. Even if the things we make are not as perfect as we thought, it is called "politics is the art of compromise". We are not sure whether we can call Branche a new form of revolution or just an idealistic joke. This will be decided by the people (or AI) who write history in the future; Branche's potential risks can be encountered in many ways, corresponding to the beautiful vision it portrays.
The AI track is mainly focused on LLM and GPT-based applications, where the former focuses on model-level innovation/reconstruction and the latter on constructing usage scenarios using existing interfaces/open-source models.
The whitepaper is still in the process of evolving, we are always open for critics and opinion about anything about branche, also there are possible errors within. If you find any errors or inaccurate wordings, feel free to contact us and help us improve.
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